Pengaruh Perceived Ease of Use terhadap Behavioral Intention Penggunaan TikTok Shop pada Mahasiswa
DOI:
https://doi.org/10.61332/antasena.v4i1.509Keywords:
Behavioral Intention, Perceived Ease of Use, Students, TikTok ShopAbstract
This study aims to analyze the influence of Perceived Ease of Use on Behavioral Intention of TikTok Shop use in students. The method used in this study is quantitative with an associative approach. The variables of this study consist of PEOU independent and BI dependent variables. The data was obtained through the distribution of a Likert scale questionnaire to students of FISIPOL Tidar University. The study population was students using TikTok Shop, with a sample of 91 respondents determined using the Slovin formula at a margin of error of 5%. The sampling technique used was probability sampling with the criteria that respondents had used TikTok Shop. The resulting data analysis included validity, reliability, and simple linear regression tests using SPSS 31.0. And the results showed that all instruments were valid and reliable with a Cronbach's Alpha value of > 0.60. The regression test showed that PEOU had a positive and significant effect on BI with a significance value of 0.001 (<0.05) and a determination coefficient of 0.593. This means that 59.3% of BI variations are explained by PEOU. In conclusion, the higher the perception of ease of use, the higher the intention of students to use TikTok Shop.
References
Amanda, S. C. L., & Yunita, F. (2026). Perbandingan Penerimaan Aplikasi Shopee dan TikTok Shop Menggunakan Technology Acceptance Model (TAM). TEKNOFILE: Jurnal Sistem Informasi, 4(1), 49-54.
Azizah, L., Gunawan, J., & Sinansari, P. (2021). Pengaruh Pemasaran Media Sosial TikTok terhadap Kesadaran Merek dan Minat Beli Produk Kosmetik di Indonesia. Jurnal teknik ITS, 10(2), A438-A443.
Dandi, & Erlita, R. (2024). The Influence of Trust, Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment on Intention to Use TikTok Shop through Attitude Towards Using as Mediation. Indonesian Journal of Economics Business Accounting and Management (IJEBAM) 2(6) , 1-15.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340.
Endarwati, E. T., & Ekawarti, Y. (2021). Efektifitas Penggunaan Sosial Media TikTok sebagai Media Promosi ditinjau dari Perspektif Buying Hehaviors. MANDAR: Management Development and Applied Research Journal, 4(1), 112-120.
Jannah, I., El Rizaq, A. D. B., & Rahman, M. H. (2025). Pengaruh Penggunaan TikTok Shop terhadap Perilaku Konsumtif Remaja Usia Sekolah di Era Digital. Entita: Jurnal Pendidikan Ilmu Pengetahuan Sosial dan Ilmu-Ilmu Sosial, 617-630.
Kumalasari, V., & Sumiyana, S. (2024). Faktor-faktor yang Memengaruhi Behavioral Intention untuk Menggunakan TikTok Shop pada Gen-Z. ABIS: Accounting and Business Information Systems Journal, 12(1), 1-15.
Maharani, A. N. P., Lestari, R. A., Febriani, N. G., & Muhammad, A. F. (2025). Pengaruh Penggunaan Media Sosial TikTok terhadap Perilaku Konsumtif Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar Angkatan 2024. Jurnal Interdisipliner, 1(6), 1-15.
Mawarni, I., & Muhtadi, R. (2025). Perilaku Konsumtif Mahasiswa Gen Z Pengguna TikTok Shop: Analisis Perspektif Maqashid Syariah. Kartika: Jurnal Studi Keislaman, 5(2), 1194-1208.
Muliadi, M. L., & Japarianto, E. (2021). Analisa pengaruh perceived ease of use terhadap behavior intention melalui perceived usefulness sebagai media intervening pada digital payment OVO. Jurnal Manajemen Pemasaran, 15(1), 20–27.
Pandiangan, M. M., Sihombing, N. E., & Degodona, L. P. (2025). Pengaruh Kepercayaan Dan Kemudahan Terhadap Keputusan Pembelian Secara Online Di TikTok Shop pada Mahasiswa UHN Medan. KALBISOCIO Jurnal Bisnis dan Komunikasi, 12(1), 122-132.
Pusposari, D., & Sabria, S. A. (2024). Determinan Individu Terhadap Penggunaan TikTok Shop: Pendekatan Technology Acceptance Model (Tam). Reviu Akuntansi, Keuangan, dan Sistem Informasi, 3(2), 403-418.
Putri, M. A., Kuhon, V., Malcom, H., & Palandeng, F. (2024). Uji Validitas dan Reliabilitas Instrumen Penelitian: Kuesioner Pola Makan pada Penderita Gout Arthritis. J Kedokt Kom Tropik, 12(1), 515-520.
Qurotulaini, D. L., Fauzi, R. H., Hidayat, W., & Peristiwo, H. (2024). Pengaruh Penggunaan TikTok Shop terhadap Perilaku Konsumtif Mahasiswa Febi Uin Smh Banten. Jurnal Intelek Dan Cendikiawan Nusantara, 1(3), 4461-4471.
Rerung, R. R., 2018. E-Commerce: Menciptakan Daya Saing Melalui Teknologi Informasi. Yogyakarta: Deepublish.
Riyadi, A. S. E., Hadi, S. P., & Widayanto, W., 2024. Pengaruh Perceived Risk dan Perceived Ease of Use Terhadap Behavioral Intention Melalui Trust sebagai Variabel Intervening. Jurnal Ilmu Administrasi Bisnis, 13(4), 984–995.
Sari, D. P., & Nugroho, A., 2022. Pengaruh Live Streaming terhadap Minat Beli Konsumen pada Platform Digital. Jurnal Manajemen Indonesia, 22(1), 45–53.
Syaiful, A. (2023). Peran Mahasiswa sebagai Agen Perubahan di Masyarakat. Journal of Instructional and Development Researches, 3(1), 29-34.
Telaumbanua, S. M., Mendrofa, W. A., Zebua, O., & Gulo, H. (2026). Dari Scroll ke Checkout: Pengaruh Kemudahan dan Kepercayaan Konsumen terhadap Keputusan Pembelian Barang di TikTok Shop. Jurnal Manajemen dan Ekonomi Bisnis, 3(1), 27-33.
Venkatesh, V. (2000). Determinants of perceived ease of use: Integrating control, intrinsic motivation, and emotion into the technology acceptance model. Information Systems Research, 11(4), 342–365.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Adillia Larasati, Dinda Putri Sefira, Cheyzha Febri Ananta Wibowo, Najwa Ulya Rohim, Dendy Bagus Kurniawan, Joko Tri Nugraha
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
