Peran Media Sosial Instagram Sebagai Sarana Kampanye dalam Strategi Komunikasi Politik

Authors

  • Arfian Suryasuciramdhan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Bina Bangsa
  • Meiby Zulfikar Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Bina Bangsa
  • Noerma Kurnia Fajarwati Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Bina Bangsa
  • Cecep Abdul Hakim Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Bina Bangsa
  • Mohamad Ikrom Arasid Program Studi Ilmu Pemerintahan, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Bina Bangsa

DOI:

https://doi.org/10.61332/ijpa.v7i1.150

Keywords:

Media Sosial, Instagram, Politik, Strategi, Komunikasi Politik

Abstract

The role of social media which has a big role in political communication strategies for voter participation and how the relevance of political communication is increasing on social media platforms, implies the development and change of traditional political communication by converging information technology with more modern political communication so as to achieve novelty much more effectively to interact with the community. This research uses qualitative methods with descriptive narratives aimed at providing explanatory results that are easy to understand by describing and understanding social phenomena from the perspective of the subject under study. Subjects in research are individuals involved in the object of research based on information and data. The use of social media platforms can be systematically planned and programmed to develop identity politics, it is important to ensure interactive interactions on social media platforms. It is concluded that social media can be a forum as well as a facilitator and play a role for an interest and has the potential to have benefits in political campaigns. Through platforms such as Twitter, Instagram and TikTok political candidates can interact with the public and successfully win the hearts of the people.

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Published

2024-02-09

How to Cite

Suryasuciramdhan, A. ., Zulfikar, M., Fajarwati, N. K. ., Hakim, C. A. ., & Arasid, M. I. (2024). Peran Media Sosial Instagram Sebagai Sarana Kampanye dalam Strategi Komunikasi Politik. PANDITA: Interdisciplinary Journal of Public Affairs, 7(1), 89–102. https://doi.org/10.61332/ijpa.v7i1.150

Issue

Vol. 7 No. 1 (2024): Januari - Juni

Section

Articles

License

Copyright (c) 2024 Arfian Suryasuciramdhan, Meiby Zulfikar, Noerma Kurnia Fajarwati, Cecep Abdul Hakim, Mohamad Ikrom Arasid

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.